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Context Determines Online Video Success
While most marketers are trying to understand how to increase brand exposure outside their owned destinations, some marketers have discovered how online video deployment can generate high exposure and...
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The Marketing & Media Evolution
Marketing has its roots in the 4 P’s (product, price, promotion, place) with a historical focus on product marketing. Then there was a shift to service marketing where features of products alone were...
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Got Video? Now Start Distributing!
No one content marketing strategy is the same, but if you have begun using video marketing as discussed in Out of the Box Content Marketing then you are ready to start thinking strategy and...
View ArticleThe Online Video Evolution
The rate at which the online advertising and digital marketing landscape has evolved over the past 6 years since Google acquired YouTube is mind boggling, even for those of us involved in the video...
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Earned & Social Media Strategy – What’s the Difference?
As we are a company that works with brands, agencies, and publishers, the Paid, Owned, Earned digital media strategy has been discussed in depth and at length not only in past blogs, but also...
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